WHAT'S GOING ON?

Mixpo, a Facebook Marketing Partner, recently published a report entitled, “The State of Video Advertising.” And I probably don’t need to provide you with the following spoiler alert: The subtitle of the report is “Facebook’s Rise to Dominance.” The company surveyed over 125 U.S. agency, brand, and publisher executives to gain insight into their plans and views related to video advertising on Facebook, YouTube, Twitter, Instagram, LinkedIn, Tumbler, Vine, Google+, Snapchat, Pinterest, and other social media sites and apps.

READ FULL STORY HERE http://www.reelseo.com/advertising-facebook-video-ads/

www.vision4video.co.uk Video production Manchester

THE MOST TECHNICALLY ADVANCE DRONE FOOTAGE IN THE WORLD

This is a great cost saving invention and achievement for the film industry. Stunning footage too!

 

http://gizmodo.com/the-most-technically-advanced-drone-foot…

Video Production Manchester, Lancashire and the Northwest.
www.vision4video.co.uk

SPOT THE DIFFERENCE!!!!

https://vimeo.com/121579043

This shows how films are shot very flat and with little colour so that it give flexibily at the editing stage to create the 'look' the director wants.

Video Production Manchester
www.vision4video.co.uk

SEE JUST HOW BEAUTIFUL A VIDEO CAN REALLY BE

https://www.youtube.com/watch?v=ThFCg0tBDck

This is such a beautifully produced video it's really a 'must watch'. Granted most of the beauty comes from the beautiful country being filmed - but this is a great example of how video can embellish and make nature even more breathtaking than it already is. Enjoy. (Make sure you watch in HD)

www.vision4video.co.uk
video production manchester

WHY BRANDS SHOULD MAKE THE MOST OF ONLINE VIDEO

David Black - Google Director of Branding

Choice', 'engagement', 'authenticity'. These are the terms that stood out at this year’s inaugural UK Digital Upfronts. We are in the midst of a new age of creativity, for content creators and for brands.

The power of video advertising and the possibilities of the medium came across loud and clear through the week. Video advertising spend on the internet and mobile phones increased almost 60 per cent year-on-year, reminding us again that advertisers are looking to reach consumers in new ways. On YouTube, viewership is growing at 50 per cent year-on-year and over one billion fans now visit the platform every month.

And the Digital Upfronts showed that the UK continues to be at the forefront of innovation. The week built on the tradition of TV Upfronts which provide advertisers with an advance view of the season’s programming. Here in the UK, the Digital Upfronts, organised by the Interactive Advertising Bureau (IAB), provided a platform for media owners, technology companies and content creators to showcase their creativity and innovations. The events highlighted the importance of digital advertising and its impact on brand awareness and on purchasing decisions.

See full story at http://www.thedrum.com/opinion/2014/10/22/upfront-and-personal-why-brands-should-make-most-online-video

WILL YOUR ARREST VIDEO BE GOING ONLINE!!America is rushing to outfit cops with cameras, but even experts aren’t sure of the laws regulating the storage of the videos they capture—or determining who exactly has access.

In the aftermath of Ferguson, where the death of an unarmed teenager sparked weeks of protests, police departments across America are outfitting their officers with wearable cameras.  The devices themselves raise plenty of legal and privacy questions, but ever bigger issues loom about what happens after they are shut off.

Police departments are already outsourcing their video evidence to private companies, creating problems so knotty and new that even the ACLU doesn’t have answers for them. Among them:

        • How long will evidence be stored, and how will police departments verify the information has actually been wiped after its supposed deletion date?

        • Will federal law enforcement and intelligence agencies like the FBI and NSA need warrants and subpoenas to view the digital evidence in private companies’ cloud storage? And will they deal with local police departments or go directly to the private storage services?

        • Will the public get to see the police footage, for example, when there is evidence of misconduct?

        • What happens when a private company’s server is hacked and evidence is lost or compromised?

See the full story at:

http://www.thedailybeast.com/articles/2014/09/11/we-re-giving-police-body-cameras-but-who-s-controlling-their-footage.html

ONLINE VIDEO CONSUMPTION CONTINUES TO RISE - EVEN AMONG OLDER ADULTS

For years now, the online video masses and professionals have known they’re part of something ground-breaking, something that will change the way people consume media. Recently, two studies have come along to prove these beliefs are on the right track.

See full story at http://www.tubefilter.com/2014/11/online-video-consumption-stats/#sthash.xo60hizW.dpuf

www.vision4video.co.uk