LATEST REPORT CONFIRMS THE IMPACT OF ONLINE VIDEO

Over the past few years, online video has become a vital part of the marketing mix for many successful brands. Reelseo have just released their third annual, in-depth study based on survey results from over 600 marketing professionals. The survey confirms that not only are 93% of them are using video content, but 82% of the respondents stated that it has had a positive impact on their business or organization.

Published in conjunction with The Web Video Marketing Council and Flimp Media, the 2013 Online Video Marketing Survey and Business Video Trends Report, confirms the approach that many B2B and B2C companies are taking with video, their satisfaction levels with the ROI of video marketing, and the barriers to entry that are still considered to be a factor.

Source: 2013 Online Video Marketing Survey & Business Video Trends Report http://www.reelseo.com/2013-video-marketing-business-survey-trends-report/#ixzz2sBOAe4IB 

ANOTHER HEALTH RELATED VIDEO

This week I've been working as a lighting camerman for Lancashire based film maker Mark C Minard. Mark is producing a video about some of the leading pharmacists who have come together to provide an enhanced service for people who are on long term medication.

This week he was interviewing both the pharmacists who deliver the service and some of the patients who are getting the benefit. Filming was a bit tricky at times because the venues were open to the public and also we had to work in very small consultation rooms. But everything came together and both Mark and his clients were pleased with the results of the filming.

Video More Effective Against Potential Breast Cancer Risks

Newswise — Washington, DC – A new study finds that video clips embedded on websites with public health messages do a better job than text alone at drawing attention to hazards, and in prompting the public to take recommended protective actions. Are Videos Worth It?” was published online today in the National Communication Association's Journal of Applied Communication Research.

The study shows the importance of translating complex scientific information, like recent findings in breast cancer risk research, into information that the average person can understand, and hopefully act upon. This study used the medium of videos as a way to further translate breast cancer risk information beyond simply relying on distilling information through traditional textual means.

“Videos add an element of realness and richness to complicated topics,” says the study's lead author, Evan K. Perrault, a doctoral candidate in the Department of Communication at Michigan State University in East Lansing. “Videos can show people how to take action, instead of just text that can only tell them how.”

Read Full report at http://bit.ly/1fnlFZ0

www.vision4video.co.uk

EXCITING VIDEO FOR THE SILVER SURFERS!
Wigan Borough is one of the many areas around Lancashire in which Age UK offer their services. The Wigan Borough office wanted to raise the profile of their organisation to both the general public and also to other organisations who could benefit from their services.

Age UK offer a wide variety of services and support for the elderly both based in their own office and also by going out to people's homes. We filmed as many as was practical within the budget and these included showing how they help people with legal matters, benefit issues, health, financial and a wide range of problems that older people can face everyday - plus their very popular home handyman service.

We also filmed many of their activities like the swimming club, old time dancing, bowls, the handycraft circle and the wonderful ladies of the Silver Choir.

The video was greeted with delight by John their Chief Officer and Sarah the Strategy Manager who commissioned the video and help organise the filming. Another satisfied customer to add to our 100% satisfied customer list!
http://www.youtube.com/watch?v=gYkOQbmptzs
www.vision4video.co.uk

YOUNG SPANISH PLAYER HOPING FOR THE UK PREMIERSHIP

Rafael Gomez is a young Spanish forward currently training at

The Manchester International al Football Academy based in Salford near Manchester.

In order to increase his chances of being spotted, he decided to have a promotional video made by filming him playing in two matches which were held at the MIFA training ground in Manchester and then selecting the best bits of his performance from both.

Just another example of the diverse use of video.

www.vision4video.co.uk

CLASSICAL DUO PLAY FREDDY MERCURY

'TWO APIECE' is a Lancashire based instrumental duo playing an eclectic mix of music including Pop, Classical and Jazz.

Guitarist Alan Gregson is a musician, producer, arranger and composer who has arranged music for many of the country’s leading orchestras and composed for film, TV and radio.

Fiddle player Richard Curran is a multi-instrumentalist with extensive live, studio, film and TV experience which includes sessions with Albert Lee and Bert Jansch as well as being a one man string orchestra playing violin, viola and cello. Both Alan and Richard have toured extensively in the UK, France, Eire, Holland, Germany, Italy, Switzerland, Austria and the US. They wanted a promotional video producing and so commissioned VISION4VIDEO. They performed three tracks including an extraordinary version of Freddy Mercury's Bohemian Rhapsody and we filmed it all with 4 camera's - check out the result here...  https://www.youtube.com/watch?v=czh-DANQTIM

www.vision4video.co.uk