Monday, 3 October 2011

Barbados wins International marketing award with web video series

I don't know why I find this slightly funny but Barbados won the award for the it Eggonomics campaign that fused cooking, celebrity and charity in to a television programme called Eggonomics TV, that provided the strategy for increasing consumption of eggs and poultry.

Barbados best last years winners the United Kingdom and saw of rivals from South Africa, Australia, the United States and Sweden.

Slighlty odd somehow but yet another example of how video is being used effectively for successful marketing.

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