Video More Effective Against Potential Breast Cancer Risks
Newswise — Washington, DC – A new study finds that video clips embedded on websites with public health messages do a better job than text alone at drawing attention to hazards, and in prompting the public to take recommended protective actions. Are Videos Worth It?” was published online today in the National Communication Association's Journal of Applied Communication Research.
The study shows the importance of translating complex scientific information, like recent findings in breast cancer risk research, into information that the average person can understand, and hopefully act upon. This study used the medium of videos as a way to further translate breast cancer risk information beyond simply relying on distilling information through traditional textual means.
“Videos add an element of realness and richness to complicated topics,” says the study's lead author, Evan K. Perrault, a doctoral candidate in the Department of Communication at Michigan State University in East Lansing. “Videos can show people how to take action, instead of just text that can only tell them how.”
Coming from a background in advertising, marketing and publishing, I have spent many years working with designers, copywriters and photographers in the production of press advertising, direct mail and off-the-page selling.
As a Master Member of the Institute of Videography with twelve years experience as a cameraman and editor behind me, I believe that I have a well developed understanding of what is required to make an effective piece of video communication.
As a producer, I am personally involved in the filming all our work either as a cameraman or director and we bring in additional cameramen, sound and lighting crews as required.
I have also worked for many years as a semi-pro musician, so have a good understanding of performance, music presentation, sound recording and all things aesthetic!
I am currently a member of various creative and business groups in Manchester and Lancashire.