“In January 2014, 190 million Americans watched 75.6 billion videos online. That’s more than 60% of the entire us population.”
If you include a video in your next email, there’s a 96 percent greater chance the recipient will click through. Also, when someone looks you up online, they’re more likely to click a video link than a text link.
This information comes from anew video called, “Show Me Something,” created by Shutterstock with data from comScore. The video explores the growing world of online video, and it contains a number of interesting stats that could pertain to your company’s video marketing strategy.
Coming from a background in advertising, marketing and publishing, I have spent many years working with designers, copywriters and photographers in the production of press advertising, direct mail and off-the-page selling.
As a Master Member of the Institute of Videography with twelve years experience as a cameraman and editor behind me, I believe that I have a well developed understanding of what is required to make an effective piece of video communication.
As a producer, I am personally involved in the filming all our work either as a cameraman or director and we bring in additional cameramen, sound and lighting crews as required.
I have also worked for many years as a semi-pro musician, so have a good understanding of performance, music presentation, sound recording and all things aesthetic!
I am currently a member of various creative and business groups in Manchester and Lancashire.