VISION4VIDEO

THE CHALLENGE OF PRODUCING A TRAINING DVD IN SIXTEEN LANGUAGES!

In January 2012 we started working for SYMCO TRAINING who are a specialist training company to the motor trade and a company who really believe in the power of video as a training medium. They needed to produce a training video for MAZDA EUROPE which consisted of a shoot on green screen and a training session involving the use of a new car in a MAZDA showroom in Manchester. 

The English version of the DVD was well received my MAZDA and the then wanted it translating into sixteen languages including rather obscure one like Croatian and Russian! Employing the services of a specialist translation company, we had to supply both DVd's and also files for the central management training system in Germany. 

This was a huge undertaking for a small company like VISIONFOURVIDEO but it was completed on time, within budget and MAZDA were delighted with the finished result. So our work is now being used in sixteen countries - does that make us an International company!!

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THE WORLD OF SWALLOWING...

Yet another new area for us was that of the world of swallowing! Roger Newman is a speech and language specialist and an honorary lecturer at Salford University. Having co-written a medical textbook on the subject of swallowing problems for Plural Publishing in America, it needed to be accompanied by a DVD demonstrating the various conditions by means of videofluoroscopy.

Videofluoroscopy is defined as the dynamic, fluoroscopic imaging procedure - which put more simply means a video Xray! 

Our job was to collate a series of Xray videos, improve the image quality and presentation aspects, commission a specialist voice over artist to record the narration and sync everything up to create a high quality training product for use by medical students in America and Europe. Once again we had a very satisfied client.
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WHEREVER I LAY MY HAT....
The eighties pop sensation Paul Young is currently promoting products for a specialist online Home Furnishings Company called BATH BED & HOME http://www.bathbedandhome.co.uk

Paul has just re-released his multi-selling 1983 debut album No Parlez, which produced hit singles such as Love of the Common People, Come Back And Stay and, of course Wherever I Lay My Hat.

Paul and me having a chat about the shoot
Producing a series of promotional product videos at showrooms in Manchester, we found Paul to be a great guy to work with, very professional and of course his great singing voice was a great voice for camera presentation too.

A few last minute adjustments to the lighting...

We produced a series of eight videos https://vimeo.com/52561180 all of which were very well received by the client and we hope to be doing more work with Paul later in the year. BATH BED AND HOME - just another very satisfied customer.

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SIX RETAILERS THAT USED PRODUCT VIDEOS TO IMPROVE CONVERSION RATES

Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision. One of the main problem with ecommerce is that you can’t hold the product in your hands before you buy it, which is why offering free returns is such a great selling point. But video is also a great way to limit the impact of returns, as it gives customers a full view 360 degree of the product. http://econsultancy.com/uk/blog/61817-six-retailers-that-used-product-videos-to-improve-conversion-rates